The example above is “The First Lady” of the United States of America. Her profile is simple, and shows her exuberant personality. In the bio under her picture it explains that this is not her personal Twitter account, yet it acknowledges she will publish her own tweets.
These two profiles should give you a good start on how simple yet engaging your profile can be by adding a few good photos with a good bio that defines who you are and in turn, it will attract the audience you desire.
How to get followers to interact and direct traffic to your website
Simple Strategy Number Two:
Here’s how to engage your followers with content and lead them back to your website. Simply, start by sending messages, adding photos and articles that are interesting and can coexist with your subject matter/niche. The content does not have to be your own, it can be curated content. Content curation is the newest and smartest strategy to get people interested in following you. You are sharing relevant content that pertains to your subject matter. When you share information from another online source, people have a tendency to trust you. Because you are sharing information and not selling something. Once you build a relationship with followers then you can begin to promote your own content with links that will direct followers to your site to buy product/services or simply get information.
Be patient in building your audience and don’t pull the trigger too soon when selling your own goods, remember the idea is to get people to trust you and be assured you are reliable and valuable. Once you get people to trust you
and you’re making money, don’t forget to continue to build trust by sharing valuable content and most of all, be a real person and show that you care about them, be transparent. And don’t forget to get our blogging guide
free to get more tips and learn how to be a digital marketer that gets results.
TIP: To incorporate good quality images that fit any SM format here is a tool you can use easily and inexpensively sign up for at canva.com. It has a free version and allows you to upload your images and enhance and resize to correctly fit almost any media. It is intuitive and applies the exact size when you assign which social network you need the image to fit, such as Twitter. Then you save the image and download it to add into your profile. You can also make beautiful posters with text and quotes to capture your audience’s interest. They also include a variety of infographic templates to easily make a complex story board into an interactive piece of art.
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Melody Tune is the founder and strategic leader at DesignWrx Digital Marketing
A digital marketing strategist with 20 years of digital marketing experience working in corporate and has owned over 100 websites. An author and a Certified Ziglar Legacy Coach who shares inspiration and helps you take the short cut in figuring it out. She has helped individuals, sales teams, and organizations to succeed with their digital marketing efforts and websites. She has worked with Fortune 100 and 500 clients and currently helps entrepreneurs get started or move to the next level with online branding, social media campaigns, digital marketing, blogging and websites. As a former graphic designer she has a keen eye for visual communications with strategies that work!
“Be intentional when setting goals focusing on significance”
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