In this podcast Melody, along with her guest Karen Olenski a former marketing executive and currently a marketing consultant, share proven digital marketing strategies to help you generate sales. Whether you have a blog, website or another platform to sell products and services these are essential to incorporate into your sales strategy to drive and funnel traffic to get your audience to make a purchase or request a consultation.
If you’ve thought about blogging or you have a website and want to generate revenue, this podcast gives real life examples with solid strategies. You will learn tools and techniques to generate a successful Internet business. It’s simple and easy to do!
The truth is anyone can develop a digital marketing strategy and achieve results beyond expectations. You just need the right strategy and tools with the ability to learn how to use them. The cost can be very inexpensive by using organic methods. The strategies and processes have been proven to work if you follow the methods you will generate sales.
Listen in to this 2 part podcast and learn easy ways to incorporate a strategy to build a viable and successful sales strategy! Get started with the FREE Essential Marketing Tools with over 50 tips and tools to get your blog on!
Proven Digital Strategies to Generate Sales Podcast – Part 1
part 1 – 36 min. click on arrow above to play
Proven Digital Strategies to Generate Sales Podcast – Part 2
Part 2 – 17 min. click on arrow above to play
Proven Digital Strategies to Generate Sales
Digital Marketing platforms and processes
To get started let’s review these digital marketing terms and find out how to incorporate these processes into your business to develop a solid strategy which ultimately can generate sales and build loyal customer relationships.
Content Marketing – is a marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.
Customer Experience – is the interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy to purchase or invoke a use of a service.
Social Media – Critical platforms purposed to connect with an audience and gain a following to generate leads to purchase or consult
Mobile – Predicted to outweigh any other platform. Every program you develop needs to consider mobile and how your programs visually look to engage your audience
Digital Multichannel Campaign Management – practice of interacting with customers using a combination of indirect and direct communication channels such as:
- Search Engine Marketing
- Social Media Campaigns
- Lead Gen Programs – develop automated campaigns that nurture the customer in a funnel that leads to a sale; online apps such as, Infusionsoft and Lead Pages are recommended
- Video/podcasts (recordings) – viral videos can produce a huge following to generate sales
- Pay Per Click Ads
- Social Media Paid Marketing
Examples of successful viral share strategies
From Entrepreneur.com – top viral video campaigns
- Chipotle animation brings awareness to large farms and animal confinement – reached 6.5 million YouTube views
- Dove Real Woman – uploaded in 25 languages, its aim to underline the stark contrast between how women view themselves and what others see. – generated 3.8 million shares
- GoPro be a hero campaign “Fireman Saves Kitten” real life save and resuscitate – 5 million views
More professional examples of successful Youtube campaigns to help your creative juices flow.
Search for these in Youtube to view
- Poo-Pourri – Toilet humor for a bathroom spray deodorizer 278,000 shares with 6 million views
- Evian Water – Babies and CGI computer generated imagery – 25 million views in 2 months
One of my favorite viral videos that was an unexpected huge success was “What does the Fox Say?” a Norwegian comedy duo posted this video and in 3 months generated 276 million views, 40 million in the first 2 weeks. They had no idea this would get this much attention. You will never know what kind of traction you can get from a video unless you try it.
A formula to producing viral videos
Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On,
has spent years investigating the mechanics behind virility, identifying six key drivers under the acronym STEPPS.
- Social Currency (e.g., sharing things that make people look good)
- Triggers (acknowledging that we talk about things that are top-of-mind)
- Public (imitating what we see others do)
- Practical Value (news people can use) and
- Stories (information passed along under the guise of idle chitchat).
Tell your story with examples and personal examples which focus on triggers that connect current events to an audience. Review successful videos on your topic, look at the views and try to incorporate a successful strategy into your video script.
Build Programs to Build Relationship
Build your programs in your blog and focus on long lasting relationships. Most blogs are build to connect with a common interest. It’s important to focus on the relationship for a long term relationship and continue to bring your follower back again and again. To gain followers trust requires patience, don’t try to come out of the gate making offers to buy products. Start with building the relationship and then gradually incorporate affiliate programs and products that compliment and relate to your subject matter.
To make life simpler as your blog grows, focus on simplifying your processes and programs.
Embrace Marketing Automation – Create campaigns and processes to save time and generate sales. A WordPress blog has the capability to integrate with email vendors and other automated programs to easily manage and save time.
Email Marketing and Personalization – Focus on building email lists with enticing offers for people to sign up. Email campaigns work best with members who opt in and by adding personalized emails to develop a relationship of trust.
“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins
Social Media Strategies to Generate Sales
Developing and planning a social media marketing strategy is a must to generate sales and to focus on relationships that generate future sales.
- Develop a business plan that defines your goals to include your desired results
- Define your audience. It could include Age, gender, geography, homeowner, occupation, average income, level of education, religion
- What are the behavioral aspects of your audience? At what point is your customer ready to buy, for example if you are selling large items such as a lawn mower (end of life to replace every 3-5 years) Plan for campaigns to generate repeat business.
- If you already have a customer base and do not know the demographics – take a survey to find what defines them
- The more you know about your audience prepares you to plan in the future and fit groups into segmented email lists to build campaigns with relevant content around a calendar and events
- Ultimately, you want to define your current audience to target and attract new customers in social media with masterful messaging!
- Define which media and platforms will suit your business
You can learn more on building a social media audience on my website in the blog titled: Social Media Tips – Build An Audience without a website
2015 social media campaign winners to help get your creative juices flowing to capture your audience.
Twitter’s White House #getcovered*
This social media campaign from the White House allows users to tweet their personal stories about the security and peace of mind that comes as a result of securing health insurance. For a visual element, they also added a slideshow to the page.
Tweet for Cheap Pizza: Domino’s*
I wish Domino’s would have used a more brand-recognizable hashtag than #letsdolunch, but the sentiment stands, nonetheless. Explained by SimplyZesty, “Domino’s UK ran a clever Twitter campaign today that got fans interacting with them, all in the name of cheap pizza. Domino’s reduced the price of the star pizza today according to how may people tweeted in time for lunch – knocking the price down from £15.99 to £7.74. The promotion ran from 9am-11am GMT this morning, and people had to include the hashtag #letsdolunch in their tweets to knock down the price of a large pepperoni pizza.” It’s a tasty campaign, and the pizza isn’t bad, either.
Twitter’s Doritos #crashthesuperbowl*
User generated content is a win-win for customers and brands: brands get more awareness, exposure, and impressions, and customers get their voices heard (or get their commercial on TV during the Big Game, as was the case with this Twitter hashtag campaign).
Twitter’s Samsung #Oscars celebri-tweet*
If you weren’t familiar with selfies before, you definitely became hip to them after Ellen, Bradley Cooper, and the rest of the Oscars gang showed up in a selfie. I’m not sure how many people knew this was a Samsung ploy, but for those who found out after the fact, it was a fun brand moment. “Brilliant marketing on Samsung’s part,” said Mashable.
*Examples provided by Exact Target – http://www.exacttarget.com/blog/the-30-most-brilliant-social-media-campaigns-of-2014-so-far/
“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.”
– Harvey Mackay
We are all selling/promoting something, our egos, our knowledge, our children. When someone connects with what your selling and believes in you, you have sold them.
- The single most important strategy on your blog to generate solid sales is to create a webpage with an offer to collect email address. Add a unique and intriguing image with an offer to get people to sign up
- Create a three month plan to execute campaigns.
- Develop two calendars, one is for blog posts and social media campaigns which in the beginning you will be spending most of your time, get a buffer or Hootsuite account. Second calendar is for email campaigns which comes after you have built an email list.
- Offer to send sample products, drawing giveaways or intellectual property related to your topic on your blog.
Develop Your Campaigns in Advance
Develop a calendar 3 months in advance of launching campaigns. Create any videos, webinarevents, email notices, landing pages and forms to sign up in advance to support these events or campaigns. Setup a campaign funnel based on your social media and email calendar. To alleviate some of the work you can sign up with a vendor that is setup to handle multi-channel campaigns. These companies provide landing pages and email templates you can use to create a funnel to nurture the customer that will lead them to a sale. These online programs also track your leads with reporting so you can see what’s working and what’s not.
Do your research to understand digital marketing technology if you have a small budget, some work can be done on your own, but it can be time consuming.
Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.
– Mary Kay Ash
You can read and hear more about marketing your blog on my website in the blog post: How to Market Your Blog
You can read and hear more on these on building blog posts here: Develop Compelling Content to Catch an Audience
Don’t forget to get a free copy of the Essential Marketing Tools if you haven’t already done so to get over 50 tips and tricks to get your blog on.
Images are important in your blog and to use in social media. You capture more attention with good quality images. Learn more here
A digital marketing strategist with 20 years of digital marketing experience working in corporate and has owned over 100 websites. An author and a Certified Ziglar Legacy Coach who shares inspiration and helps you take the short cut in figuring it out. She has helped individuals, sales teams, and organizations to succeed with their digital marketing efforts and websites. She has worked with Fortune 100 and 500 clients and currently helps entrepreneurs get started or move to the next level with online branding, social media campaigns, digital marketing, blogging and websites. As a former graphic designer she has a keen eye for visual communications with strategies that work!
“Be intentional when setting goals focusing on significance”
Online Business Coach
Download your free copy of the Essential Marketing Tools with over 50 tips and tools to get your business on! And join Melody Tune – Online Business Coach on Facebook to stay motivated with inspiring and motivational techniques.