Many of us are kept from realizing our dreams. It’s time… hold off on pushing the panic button about building a blogging business and take the fear out of it. In this podcast, I talk with Karen Olenski who is a strategic marketing consultant and former communications executive with 20+ years of experience in strategy, planning and execution. She will share her story of how she recently built a blog with very little hands-on technical training, and give tips with her wealth of knowledge in marketing.
One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.
Taking the fear out of building a blogging business podcast
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Time to get out of your comfort zone where most people spend their whole lives.
Your comfort zone keeps you from trying new things, taking risks, and allowing yourself to grow.
Take action with something new and leave your comfort zone. The more you experience the outcome the easier it gets to step into the learning zone.
Getting out of your comfort zone is the best habit you could take up this year.
“As an example, when I started this blog, I was forced to be out of my comfort zone.
Instead of going out with friends, watching TV, or anything else; I had to sit down and work.
I had to force myself to sit down and write articles.
Now, I can’t go a day without working on my blog.
Isn’t that interesting?”*
*Resource: From the InertiaWillHurtYa.com Blog
“Life begins at the end of your comfort zone.”
~ Neale Donald Walsch
Taking the fear out of building a blogging business
1) Building a blog costs a lot of money!
Building your own blog is one the of most inexpensive avenues to start a business. Eighty percent of companies are now using blogs as a strategy to promote business because it is one of the most cost effective methods to building an audience and gaining customers. Most Bloggers use WordPress.org, a web content manager which is an open source (free tool) to manage their website. WordPress is loaded with tools and plugins to develop and scale with your Blog/Business as it grows.
Hire a coach to guide you step by step, the fastest and most cost effective way to start your Blog and start making money.
2) It takes up a lot of time
Most of your time is spent building content. If you set goals and plan a strategy first, it saves time. Make a list of things you would like to talk about, either write or record. Schedule a time out of your day or in the week devoted to writing. Once you develop enough articles you can develop a strategy to re-purpose your content. As long as your content is not dated or time stamped, it’s not prevalent when the article was written
3) You have to be a professional writer
Many bloggers are not professional writers. There are alternative content techniques to insert into blogs besides writing. Posters with images and quotes, videos, podcasts (recordings), the best blogs have a variety of content. Writing is a learned skill, you don’t need to be a professional writer to write a good blog. All you need is passion and a good topic
4) You have to be a technical savvy person to start a blog online
Non technical people have created their own blog using WYSIWYG (What You See Is What You Get) platforms (non coded). There is a learning curve to develop your own blog and the more you work in the blog platform, the easier it becomes to manage.
There are endless tutorials and videos with step by step instructions in your WordPress dashboard
5) It costs a lot of money on marketing to drive traffic to your blog
Social media accounts are free and it’s all you need to build an audience. Think about spending money on paid ads in social media as a return on your investment (ROI.) It’s a higher return on the dollars you spend and it’s what you should eventually aim for to make money on your blog. All you need is a good strategy and goal setting plan. Hire a coach!
What does it take to start a blog?
- A subject matter that you’re passionate about
- Social media accounts
- A website
- An offer to develop an email list
- drawing for a giveaway
- Information that provides value
And don’t forget to sign up for your FREE copy of the “Essential Blogging Tools” with over 50 tips and resources to get your blog on!
Examples of a Successful Blog and what it takes to get started
Emily Schuman of Cupcakes and Cashmere started her blog in 2008 as a creative endeavor with no specific goals.
She created a lifestyle inspiration blog and over the first six months she noticed a slight increase in traffic, and decided to earn a little extra income to supplement her normal salary. She realized she could make money and turned to get help from professionals to help her develop her blog as she grew.
“I definitely learned you can’t build or run a successful enterprise, single handedly.” ~ Emily Schuman
Emily’s blogging business has now grown into selling products and she is opening up a store, she just finished her second book.
Resource: Inc.com article by Jeff Haden, Start Blogging, Start a Business, and Build an Authentic Brand
- Be patient, expecting your blog to take off without giving it time to develop an audience is unrealistic
- Scheduling time to create GOOD content
- Find good resources and collaborators (download the Essential Blogging Tools for good resources)
- Take time to learn about digital media and all the platforms that you can use to promote your blog, schedule time to research (Get out of your comfort zone and soar!)
- Learn about all the Analytic tools that are offered with social media and in your website to understand what’s working and what’s not
- Be YOURSELF! People connect with people, and that is why blogging works, it shows a vulnerable side to your business and your authentic personality
- Be the fly on the wall and visit other forums on your topic and listen to what people want
10 Good reasons to start a blog
- You have a great idea and want to share it
- You need to think of a way to generate passive income while, kids in college, retirement, or supplemental income
- You recently became an Empty Nester and you have a lot of time on your hands
- You want to challenge yourself and your mind to learn new things
- You want to become an expert at something, this is an opportunity to allow you to learn and grow
- You want to make a difference in other people’s lives with inspirational topics
- You want to grow your coaching business
- You have a compelling story to tell about your life and want others to be inspired and learn from your experience
- You have a passion to travel, start a traveling blog and travel the world
- If you already have a business and want to grow it, a blog can drive more qualified leads to your business
- Be patient with your goals since success will most likely come slowly.
- If you’re creating original content, be prepared for it to consume some of your time.
- Be consistent and post regularly, but be flexible and have fun
- Focus on quality over quantity
- Create processes and a calendar whenever you see a need and create checklists to be consistent
- Decide the #1 goal of your blog
- For areas that you’re not skilled in, find great collaborators.
- Get a basic understanding of the digital media landscape.
- Learn about analytics, do some research on advertising, and be able to speak about your audience value.
- Learn what the best tools for automation are to save you time
- Be authentic and learn to differentiate yourself. Most likely the category you’ll cover is overly saturated with content, so you need to find a way to make your work stand out.
- Don’t limit your thinking, expect your blog to grow and expand your thinking to grow and expand as well
- You may need to contract people to help you
Mistakes to avoid:
- Sacrificing quality over quantity – Your audience will be built on trust and the entertainment value you provide. If your quality slips, so will they.
- If you build a site with affiliate marketing don’t take every offer that comes your way. it can degrade your credibility if you become an advocate for anyone willing to pay you. Be selective.
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A digital marketing strategist with 20 years of digital marketing experience working in corporate and has owned over 100 websites. An author and a Certified Ziglar Legacy Coach who shares inspiration and helps you take the short cut in figuring it out. She has helped individuals, sales teams, and organizations to succeed with their digital marketing efforts and websites. She has worked with Fortune 100 and 500 clients and currently helps entrepreneurs get started or move to the next level with online branding, social media campaigns, digital marketing, blogging and websites. As a former graphic designer she has a keen eye for visual communications with strategies that work!
“Be intentional when setting goals focusing on significance”
Online Business Coach
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